The Latino Vote Podcast is live from the Campaign and Election Awards in Las Vegas, Nevada. Hosts Chuck Rocha and Mike Madrid, a Democrat and a Republican, respectively, are joined by Martha Salazar, director of agency relations at Univision, and Romero Lopez, regional vice president of sales for Telemundo Las Vegas. The panelists discuss the way Spanish media and Latinos consume information, and how political campaigns can reach this important voting bloc.
Salazar talks about Univision's efforts to "evangelize for the Hispanic voter" and let parties, campaigns, and candidates know the importance of the Hispanic vote. Lopez discusses the growth of the Spanish-language media market and the potential for political campaigns to reach this audience.
Rocha and Madrid offer their insights on how political campaigns can better reach Latino voters. They emphasize the importance of understanding Latino culture and values, and of using Spanish-language media to reach this audience.
The Latino Vote Podcast is a valuable resource for anyone interested in understanding the Latino vote and how to reach this important voting bloc.